I’m a rubbish blogger. I never stick to content plans, I’m terrible at thinking of new and original content, and quite frankly I just suck. Because of this, I’ve developed a great little lie that I tell myself – I’m fun and quirky and everyone else is the same. Which, if I’m honest, isn’t a lie at all. We’re all rubbish at blogging. We all miss deadlines and go through periods of blogger’s block. It’s a nightmare, but a nightmare that we all share.
I’m constantly making mistakes when it comes to blogging. Constantly. I’m probably making one right now and I don’t even know it.
There are three mistakes, however, that I seem to make over and over again, and never really learn from.
1. UNDERSELLING MYSELF AND MY TIME
If you’ve heard it once, you’ve heard it a thousand times, make sure you get paid for the work you do. People have been annoyed all over twitter in the recent weeks because of people underselling themselves and making it hard for the rest of us to earn. Well, sometimes it happens. Soz twitter ranters. Sometimes it happens completely by accident, and sometimes it happens because you just downright want to.
I’m constantly doing it, most of the time without really realising. I have no idea how much my time is worth, and no idea how much I should be charging for work. All the advice posts say different things and all the companies expect different things. It’s a minefield, and the last think we need is people having a go at us for getting it wrong occasionally.
Recently I’ve started being a bit harder with brands, including turning down way more great collabs than I accept, just because I value my content and my time that little bit more than they do. But none of us are perfect, and sometimes a brand you’ve been desperate to work with comes along and you’d be a fool to say no.
Either way, it’s okay to make mistakes and to learn from them. Value your time and your work, and run your blog the way you want to run it.
2. NOT PROMOTING MY WORK ENOUGH
This one is a nightmare for me. I hate promoting my blog work. I’ve been blogging for over two years and in that time have shared maybe three of my blog posts to my personal facebook…? And y’know what? Those three times have generated the most traffic I’ve ever had.
On the other hand, people are dicks. In the early days I wouldn’t dare share my work purely because people can be straight up cold about it. Think laughing about how vapid you are or how blogging is lame, or whatever. I mean, jokes on them because I get my paper sitting in bed with a brew while they do things like work. Gross.
The trick to this one is to just do it (and make better friends). Just shoot a blog post out into the world with a sassy caption for the link and then grit your teeth and hope. The last post I shared on Facebook was my post on Embracing Me and the reception was absolutely fabulous.
The same applies to all promotion: instagram, twitter, pinterest, whatever. Put on your Shia LaBeouf hat and just do it.
3. TRYING TO BE ANY OTHER BLOGGER BUT ME
Okay we all want to be Hannah Gale or Kate La Vie or Grace Victory or literally anyone with a decent following and a kickass blog. Hell, there are hundreds of ‘small bloggers’ that I’d chew off my right arm to be like as well.
But, sad face, we can’t. We literally can’t be them.
The reasons are two-fold. 1. We aren’t them. Like, no offence but you’re not Vix Meldrew and you never will be because you are you, no matter how hard you try. Sorry, not sorry. Also, again no offence, but if you try too hard and end up pretty close then you’re another version and not something exciting and special and why would anyone read that? 2. You are you. And that’s what makes you and your blog so cool. No one else in the entire world can do what you do. They can get pretty close (see reason 1.) if they fancy, and that’s nice and flattering, but actually just being you and doing you is awesome and you should work on creating your unique brand, rather than being someone else’s.
That’s not to say inspiration from other bloggers is a bad thing. I for one take like 10000% of my ideas and style from an array of other bloggers and twist them and mould them to be unique and fun for me.
But, as with life, people will like you more for being you than for being someone else. People can see right though the fakery. Get rid of that rose gold mask and show the people something new and different. Just like all those bloggers up there have ^^^.
Lol, I’m such a hypocrite. Look at me with my scrolly font blog header.
I make all of these mistakes on a daily basis. An exciting email will come in and I’ll have to pause and think ‘what am I worth?’ or I’ll read a blog post and think, hell, why am I not more like Rhianna Olivia. It’s hard to break out of that cycle.
But as with life, blogging is all about repping yourself and being yourself and doing what you want to do. As long as it’s making you happy, whether a job or a hobby, then you go, Glenn Coco. You go.