On Doing Instagram Right


[dropcap]S[/dropcap]ometimes (most of the time) I really don’t understand instagram. I don’t understand it at all. I don’t understand how some can be so successful, and others not so much, for pretty much zero reason. I don’t understand where I’m supposed to find content over and over again. I don’t understand how two instagrams, doing the same thing and posting the same photos, can be so drastically different.

I first signed up for instagram in the summer between AS and A2 (so, like, 2012?) which was pretty late. For most of school I didn’t really see the point. My friends posted the same photos on their instas as they posted on facebook, and I was yet to discover all the insta-famous aesthetic types. I just didn’t see the point of it. Just post it once? And what’s with all the hashtags? I think in my final year of school I posted one photo.

I’m still pretty new to the whole instagram thing. I’ve only started taking it seriously this year, and only really thought about what I was posting in the last year. Paris was pretty motivational on the instagram front. It gave me a pretty good foundation of insta-worthy photos.

I don’t really like instagram.

You’re gonna roll your eyes and say ‘uh but Imii yours is so good you’re nominated for an award for it get a grip’ but there’s a difference between liking something and being conventionally good at it. I don’t mind insta when I’m away and everything is fun and exciting to post, and I don’t mind instagram when I’m on a bit of a roll, but catch me on a regular day and there’s a 99% chance I’ll say ‘ugh yeah instagram is the worst.’

Instagram takes over your life. I’m not a fashion blogger, or a blogger that takes loads of fire selfies. I don’t have the self confidence at the moment. I don’t have a lot of instagram fodder just floating around my daily life.

When I’m at home, in the middle of my field, there is literally nothing to photograph but things that I own. This works perfectly for other insta-stars but isn’t really my scene.

When I’m in London everything is so reliant on what the weather is like, where we’re going, how much money I have, etc etc. I can spend a week in London and never go further than the next tube stop and not see sunshine at all. Rain doesn’t to work well with light and airy insta themes.

For the last few weeks, I’ve really felt the pressure. I’m not sure what’s changed for me, but instagram is really stressing me out.

I don’t like what I have going on theme wise. I’m feeling a bit off with my colours and styles and subjects and literally everything. I delete at least a photo a day because it just isn’t right. I’m starting to dream about it. What is actually wrong with me?!

I spent the Saturday before my birthday completely instagram free. I didn’t take a single square photo, nor post one. I didn’t even think about it.

Y’know what? It was a happy day. Sure it was happy mainly down to some birthday related factors, but actually it was quite a nice feeling later on when I realised I hadn’t posted anything all day.

I’m running low on instagram inspiration. I’m running low on the actual desire to take and post photos. I don’t do OOTDs or selfies or anything like that. I’m kinda getting bored of taking photos of doorways in Covent Garden. I can’t flatlay in a restaurant to save my life.

I’m hoping that it’ll do what always happens and suddenly just pick up again and I’ll be back on it.

As much as I hate instagram, I prefer it to my blog, and definitely to twitter. I feel like my instagram is the most representative of me and my life. As much as I post about makeup or whatever, they tend to really just be filler posts between the bits of my life that looked good on instagram.

I adore taking photos of windows and flowers and alleys and everything good about London and home.

Maybe I’m just stressed out because I no longer have what used to make instagram so easy: Paris and travel.

I want to do instagram my way, and on the whole my way is the way I do it. It’s just those awkward in between times. The times I have to post something to keep engagement up but have nothing but a nail varnish and a white rug nearby.

Everyone is inspired by different things. I’m not sure what my thing is anymore.


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  • Effi Summers says:

    I’m getting so annoyed with Instagram at the moment! I’m happy with my theme/content I think… but it is hard to constantly find photos. The worst thing has to be all the follow/unfollows! It’s ridiculous, why can’t people just follow who they like and be done with it?! Soz, rant over haha xx

    Effi | http://www.sparkleberryblog.com

  • woodenwindowsills says:

    Conventionally, I really suck at instagram. I don’t have a theme, or post really white light posts. Most of my posts are bright mismatched colours of stuff I’m doing. It doesn’t all fit neatly in a grid and often I post similar looking photos side by side. As in, I’m never going to be famous for what I’m posting. But hey, life isn’t all about a jammy bright VSCO filter and I often forget to post stuff. It’s messy and randomised and not very thought through, but that’s fine by me because it acts as a nice little square diary of my life and I don’t have a problem with having 500 followers rather than 5000 or even 50000. Yours is lovely and will continue to be lovely no matter what or when you post! Alice xxx


  • Aimee Julia says:

    Ugh, I can totally relate to this. I suck at Instagram at the best of times; I don’t have a theme, I don’t remember to post daily. I suck at remembering to interact with people. I always find it hard to find content to share. Like, just now, I posted a photo of chocolate milk in a pug cup. Ya know, because I’ve been sat at my desk at work all day and I’ve got nada to share on Instagram. And I really do like to try and post once a day but sometimes? There’s just nothing! Like I said, I can relate. I think, just try not to stress? That IG mojo will probably come back of it’s own accord! x http://www.aimeeraindropwrites.co.uk x

  • I really appreciated your honesty in this post. It can be difficult to speak out about unconventional opinions regarding social media, and you did it with elegance! Much love x

  • dreamofadventures says:

    I know what you mean about getting annoyed with instagram, especially when you aren’t travelling and it’s just your day to day life you are posting about. If I have nothing going on that is instagram worthy but I still want to share a photo I keep a few photos from my travels that I latergram and it reminds me of the trip I last took and I remember the memories from it so that cheers me up for sure =o)


  • Victoria says:

    This was a very interesting read. I definitely experienced this just recently actually. I didn’t post for 6 days (I usually post everyday because it usually comes easily) and I started feeling a slight pressure to find something to post about. But there just wasn’t anything exciting happening in my life and the last thing I want is my instagram to feel forced. I assumed I’d lose all my followers and any slight interest that people had in following me. I finally convinced myself though that instagram should only be fun (and that’s all it’s ever really been- it’s usually such a stress reliever for me) and I realized that nobody cares THAT much about my instagram to unfollow me just because I hadn’t posted in a week- and if they DID notice and unfollowed me, well, they never cared much in the first place. Simple as that.

    For the record, I love your instagram feed and always look forward to it even now that you’re not in Paris- your posts are just relatable and beautiful. 🙂

  • Anna H says:

    This this this! I completely relate to everything you’ve just said – Instagram can be so fun when you’re travelling and trying new things because you have so many opportunities to take pictures of exciting stuff. Those are the times I feel like I really up my Insta game and I love it. But, when I’m not doing anything new and am just at uni going to lectures and reading, there’s not so much I feel like posting on Instagram. And I was so shocked after posting quite a lot during summer that when I got back to uni I felt this need to upload something but had nothing to post!

    It’s crazy how much we can get caught up in social media but getting to that point made me realise that I just need to take a step back and not feel like I need to post all the time or even weekly. My Instagram is mine and I’ll post when I want to and having that attitude makes everything a lot less stressful so that I can enjoy it again! Post when you want to and try not to overthink it – that’s my new golden advice for social media!

    Anna xx | The Girl In The Moon

  • completelyrambling says:

    I am totally on board with this post. When I am travelling or doing something fun & insta-worthy I love it but as soon as I’m just living day to day life I get so stressed out that I have nothing good to post! I don’t even have many followers so it isn’t like there is a demand for me to post. Seems kinda silly when we put it in perspective right? Anyway, I love how honest you were in this post – makes me feel like I am not the only one!


  • Becky Bedbug says:

    Ugh this spoke to me. I feel like no matter what I do, I can’t win. Conventional light theme? No engagement. Colourful theme? No engagement. Posting the crap that actually gets me excited? No engagement. I know I shouldn’t get downhearted but when I lose 20 followers every bloody morning, gain them again throughout the day and then lose them all again the next day, it’s bloody soul destroying. Nothing makes me feel more inadequate than blooming Instagram

  • Anna G says:

    I’m feeling the same way at the moment. I just go from my house to uni and back every single day, there’s nothing interesting happening! Everything is so boring at the moment and I rely on pictures I took when I went to London in May and the few pictures I take in Barcelona every now and then. But still I forget to post daily or regularly tbh. I also get bored of ‘themes’ and I think there’s too much pressure with everything. Also, as weird as it sounds, I’ve been on instagram less since photos on my feed don’t appear in chronological order…

    Anna x | dropsofanna.blogspot.com

  • Danee says:

    This is kind of sad to read, because yours is legit one of my favourite Instagram feeds. Like, Top 5 definitely. Maybe Top 3. So it’s a pity you’re frustrated with it yourself. Buuuut man, I FEEL ya. I get stressed out when I’m on a trip and take pictures and they turn out to not fit my (white) theme so I “can’t” post them (artificial restrictions that I’ve laid on myself!!!), or when a restaurant has horrible lighting.
    At the same time I love instagram so, so much, because it feels at least a little bit artistic to me. It’s so weird to really enjoy taking and editing a picture, but AT THE SAME TIME stressing out about the very same picture because I’m not sure how best to make it “fit”. Gaaahhhh.

    xx Danee

  • Margaux White says:

    It’s rare to get to much honestly about social media in just one post. I do understand what you mean about that pressure thing – I often wonder how some instagramers are able to upload 3 pictures a day everyday which look perfect and work with their theme. The environment is as important to your pictures as to your level of inspiration and when it’s nothing special, I think we need to find beauty in what we’re not accustomed to finding it in!
    Margaux ・ bonjourwhite.com

  • Katie Louise says:

    I totally get this right now. I had such a good instagram month in September, but this month I have done nothing exciting and my instagram reflects that… Eh, hopefully it’ll pick up soon!

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