Y’know when you’re so close to another little social media milestone, and then some bastard hits unfollow just to spite you? Isn’t that literally the worst ever?
There you are, going about as normal, hitting targets, and then someone decides that actually they don’t like you as much as they thought (or you just didn’t follow them back, ugh) and bam, you’re one step further away from being Zoella.
It can be so easy to get bogged down with numbers when you’re a blogger, whether starting out or hitting the big time. I mean, in this game numbers tend to be what define you. Even if you straight up deny that your follower count matters to you, don’t even pretend that you don’t get a little happy jolt when you realise a few more people have found you. And if not followers, then views, sessions, even your DA, will be constantly in the back of your mind. Even if it really is the very back.
It’s so easy to become obsessed with numbers, not just in blogging terms. I know for a fact that I’m obsessed with numbers surrounding food and I’m cool with that. It’s a thing that I’m aware of and can take time to fix. It sucks though, because I genuinely think that numbers are one of the most addictive things on this planet. Numbers promote hierarchy and status and everything that people are naturally disposed to aim for – everyone wants to do better than themselves at the very least.
One time, about a month ago, I had a little peak at my twitter unfollows. I scrolled through a few days worth and then closed my entire browser immediately.
Man it was bad.
I actually think I cried over people I have never met, and have never spoken to. People who I didn’t even know had followed me in the first place. And it wasn’t that I was sad to see them go. As I say, I didn’t know these people, I’d never spoken to them.
I was sad because it meant that people actively didn’t want me in their lives (or, like, on their twitter feed…) And oh my goodness, the sheer number of people! Like, genuinely! I don’t really watch my twitter following – I tend to focus on instagram and the little old blog – but I know that it does change from day-to-day. I just wasn’t ready to see how many people considered that little follow/unfollow button every single day. It’s bizarre.
That, fortunately, was the last time I even dared think about unfollows and the real human people behind them.
I am never ever going to look at them again.
Unfollows are gone. GONE.
So why do we care who they were? They don’t care – they’re off living their normal boring lives, just like you should be. Why are you obsessing over Britney from Scunthorpe who unfollowed you three weeks ago because you said you didn’t like dogs very much?
As bloggers, our main aim should be to create content that speaks to us and our readers. We should be taking fabulous photos for ourselves, helping out our friends and followers, and creating amazing new things (or, in my case, posts about people I don’t know…)
We should be focusing on making ourselves and our blogs so damn fantastic that we go to bed proud each night. We shouldn’t be spending valuable social media time worrying about why one or two people don’t like us. It’s boring and it’s unnecessary. Focus on yourself. Love yourself.
Trying to move forward while constantly looking behind just isn’t productive. It takes all of the drive, ambition and fun out of blogging.
You are more than a number and your blog is more than a number. Don’t let the haters bring you down.
Do you check your unfollows?
Do you focus on the numbers too much?