When your blog isn’t your no1 priority, it can often feel like opportunities are kinda passing you by. You have to say no thanks to a few things here and there (stuff that I know I would have LOVED) because, actually, it’s not right for you right now. You also get overlooked a little as you’re not always in the centre of it all. I’ll be the first to tell you how bad I am at engaging with the blogging community. I just have a million other things to do.
My daily routine revolves around reading WW1 poetry, trips to the library, some admin and endless cups of tea. Amongst all of that, I might take a half hour break to check bloglovin’ or instagram. Blogging is my procrastination rather than my main hustle. For the next four months that’s not really going to change. I’ll hand in my dissertation in September, grab my MA (touch wood) and then I’ll run for the hills. I might do a little more blogging here and there, but it’s just not at the top of my list. Uni takes priority, I’m afraid.
But, as I say, it can feel like everything is passing you by. People’s blogs and instas grow at twice your rate, and brands blink and then miss you. You flit in and out of twitter, never actually involved but not completely out of the loop, and people form their cliques without you. My fear is that when I’m finally ready to make blogging my no1, everything will have changed so much that I just can’t keep up and join in. Perhaps and irrational fear, but a fear nonetheless.
I have, however, come up with a few tips and tricks for keeping in the loop while simultaneously being way outside. Things that I do daily that take up no time at all and keep me relevant and hip (grandma alert).
Keep up with your favourite blogs (even if you’re not blogging yourself)
I have a few blogs that come up automatically when I type in the first letter of their URL: Vix, KateLaVie, Hayley (Frock Me I’m Famous), etc. I keep up with them whenever I can, either by going straight there or finding them through bloglovin’/twitter/instagram, etc. In my breaks I’ll scroll through and check out new posts and make a mental note of where blogging is going and how things are changing. Lately I’ve noticed blogging become a lot more ‘cool girl’ than pink peonies so I’m putting that in my pipe and smoking it.
Make space for bloggy notes
I have a page in my planner where I jot down little ideas if and when they come. I may not act on them for months but as long as I’ve got them written down, I’m ready to smash out twenty blog posts whenever I find the time and motivation. Keep your list topped up and you’re on to a winner.
Ranting tweets are better than no tweets
(but don’t be a dick…) Honestly, 99% of my tweets/social media presence are me complaining, but that’s cool because my name is still out there. If my brand is ‘that gal that complains about essays’ then so be it, for now. As long as I’m not forgotten, I’m all good. When I want to slot back in, I can act like I never really left, and no one will suddenly notice this weird girl that they had forgotten they followed.
Instagram is your friend
I know, it doesn’t get said much, does it. Instagram is your best friend if you’re going mildly off-grid for a while. A few weeks ago I ONLY insta-storied my essay word counts for about 9 days, but as with the tweets: there’s no such thing as bad publicity. I try to post at least once every other day, even if it’s a photo that I took two weeks ago, or a photo of my starbucks cup of tea. Sometimes it’s nice to do things for the gam too! If you have nothing at all to post, go get yourself a fancy drink of something or a weirdly big doughnut and not
only do you have some gram fodder but you’ve also rewarded yourself because you deserve it. You don’t have to be eating at Peggy P every other day to keep your posts going out and your engagement going up.
Sometimes it’s nice to do things for the gam too! If you have nothing at all to post, go get yourself a fancy drink of something or a weirdly big doughnut and not only do you have some gram fodder but you’ve also rewarded yourself because you deserve it. You don’t have to be eating at Peggy P every other day to keep your posts going out and your engagement going up.
Small tweaks, here and there
Keep tweaking your blog every so ofter, just to keep it fresh. If you like it, you’ll want to come back to it. Change the colour of your link text if you fancy, or add a fun new slider to your homepage. Keep it fresh and keep it looking, to the outside world, like you’re on top of things 24/7. I often change my profile photos on things just to make it look like I’m doing stuff when really I’m knee deep in war poetry and blogging is the furthest thing from my mind.
Remember that your boring life is actually very *relatable*
Like, no offence to any of the huge bloggers but I hardly look at their trips to amazing places and think haha yeah I totally get that. Not that I don’t enjoy their content anyway. And not that they have to humble themselves to the likes of me at all. I’m happy for them, truly. But also, don’t forget that someone could be looking at my ranting instagram stories and think ‘yes! this is so right!’ and I wouldn’t even know it.
There’s a niche for everything and a demographic for everyone. I can go from 20 year old students to 30 year old bankers from one post to another, and if anything that’s just bringing in more, not less. Even if you’re not in London snapping pics in the blossom of Notting Hill, you can still draw traffic by telling people about how boring and grey your life is because they feel boring and grey too. Everyone loves a rant and a complain, don’t they! x