Finding your place in the blogging world can be (is) a bit of a nightmare.
Finding your own little niche, the thing that makes you different and exciting, is the hardest thing in the world.
Right, have I left enough room for all the little snippet bits to safely assume that this is a post on finding a niche? When you see the post on Bloglovin’ do you assume it’s another ‘here’s how to be a good blogger’ post?
Shall we get down to the real title of this post?
You don’t have to find a niche if you don’t want to, but you can do it if that’s what you’d prefer to do.
Catchy, isn’t it?
I’ve seen rather a lot of tweets lately along the lines of ‘I want to write about this, but I’m not sure it would fit…’ or ‘I never write about this thing but want to but would you like that?’ and I’m not sure how I feel about that.
On the one hand, I empathise completely and oh my god do I feel the same way every time I post something a bit more like this, or a bit less Paris-y or whatever. What if I want to write a post about breeds of horses, would you guys dig that? Love me. I feel ya.
On the other hand this new wave of bloggers who are ‘in it for themselves’ are telling me to blog about what I want to blog about and do it for the love of writing and whatever. I feel them too. You shouldn’t be held down by something if you created that thing in the first place. You made a blog so why is someone else getting the keys and steering wheel?
So where does this leave us? Pretty much in the same place as before.
Confused, upset, and probably hating our blogs just that little bit more than ever.
For freedom to be freedom, we need to be free to make a choice that goes against freedom, because otherwise we wouldn’t be free. (I study Theology so I’m allowed to make vague statements about freedom because I read a book that one time…)
But do you get what I mean?
Why do we always have to be the extremes of each thing? Why do we have to either have a niche, or totally completely not have a niche? What if I want the structure of a niche, say ‘lifestyle – but mainly pictures of cake’, but the freedom of posting whatever cake I like, or not posting cake at all. Am I making sense?
Quite a lot of the time people are put off blogging because they don’t know where they fit in. I am one of these people 90% of the time.
I blog about beauty, quite a lot to be honest, but I’m no way a beauty blogger. I live in Paris, so am I a travel blogger? Am I just lifestyle? But I never post about places like cafés or restaurants or whatever. Literally who am I and what do I offer to the world? Lol not fashion, that’s for sure.
Why do I even care?
I’m not a niched blogger, nor am I just a ‘do it for you’ blogger. I blog for myself AND for other people and that is totally okay to be honest. I blog because I enjoy it and I also blog because I know that others enjoy reading it and yes, I do post the odd thing purely for them. For you.
And that’s fine. You’re fine. Whatever you want to do is fine. Blog about whatever you want, and if that thing is a niche then blog about that.
Or don’t. Whatever.
Would you say that you had a blogging niche?
Do you think we should all be free as a bird?