How To Find Your Blogging Niche.

How To Find Your Blogging Niche

Finding your place in the blogging world can be (is) a bit of a nightmare.

Finding your own little niche, the thing that makes you different and exciting, is the hardest thing in the world.

Right, have I left enough room for all the little snippet bits to safely assume that this is a post on finding a niche? When you see the post on Bloglovin’ do you assume it’s another ‘here’s how to be a good blogger’ post?


Shall we get down to the real title of this post?

You don’t have to find a niche if you don’t want to, but you can do it if that’s what you’d prefer to do.

Catchy, isn’t it?

I’ve seen rather a lot of tweets lately along the lines of ‘I want to write about this, but I’m not sure it would fit…’ or ‘I never write about this thing but want to but would you like that?’ and I’m not sure how I feel about that.

On the one hand, I empathise completely and oh my god do I feel the same way every time I post something a bit more like this, or a bit less Paris-y or whatever. What if I want to write a post about breeds of horses, would you guys dig that? Love me. I feel ya.

On the other hand this new wave of bloggers who are ‘in it for themselves’ are telling me to blog about what I want to blog about and do it for the love of writing and whatever. I feel them too. You shouldn’t be held down by something if you created that thing in the first place. You made a blog so why is someone else getting the keys and steering wheel?

So where does this leave us? Pretty much in the same place as before.

Confused, upset, and probably hating our blogs just that little bit more than ever.

For freedom to be freedom, we need to be free to make a choice that goes against freedom, because otherwise we wouldn’t be free. (I study Theology so I’m allowed to make vague statements about freedom because I read a book that one time…)

But do you get what I mean?

Why do we always have to be the extremes of each thing? Why do we have to either have a niche, or totally completely not have a niche? What if I want the structure of a niche, say ‘lifestyle – but mainly pictures of cake’, but the freedom of posting whatever cake I like, or not posting cake at all. Am I making sense?

Quite a lot of the time people are put off blogging because they don’t know where they fit in. I am one of these people 90% of the time.

I blog about beauty, quite a lot to be honest, but I’m no way a beauty blogger. I live in Paris, so am I a travel blogger? Am I just lifestyle? But I never post about places like cafés or restaurants or whatever. Literally who am I and what do I offer to the world? Lol not fashion, that’s for sure.

Why do I even care?

I’m not a niched blogger, nor am I just a ‘do it for you’ blogger. I blog for myself AND for other people and that is totally okay to be honest. I blog because I enjoy it and I also blog because I know that others enjoy reading it and yes, I do post the odd thing purely for them. For you.

And that’s fine. You’re fine. Whatever you want to do is fine. Blog about whatever you want, and if that thing is a niche then blog about that.

Or don’t. Whatever.

Would you say that you had a blogging niche?
Do you think we should all be free as a bird?



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  • Charlotte says:

    Aw I loved this post Imii! I feel like there’s so much pressure on bloggers old and new to find a niche to help them build their audience, but in my opinion there’s nothing wrong with being a lifestyle, beuaty and fashion blogger all in one. I don’t want to be tied down by one topic just so I can build a massive audience, at the end of the day my blog is a hobby. I’d say I’m a mixture of blogging for both myself and others too, in the sense that I like sharing tips or recommendations if I have any but then sometimes I’ll put a post out there just cause I want to 🙂 x

    Charlotte’s Road

  • Becky Bedbug says:

    Do you live in Paris by any chance?

  • Aimée Julia Cottle says:

    I was really worried when I read the title of this blog post, I’ll confess. I’ve seen a few posts really advising how to find your niche. And it frustrates me, because I don’t have a niche, and I don’t care. It’s my damn blog, and I’ll post what I like. Obviously I consider my readers, and I try to post content I think they’ll like too. But it’s mostly for me. And I refuse to let myself be held back by the idea that I should have a niche. Hey, if I didn’t let the fact that my mum AND my grandma read my blog put me off writing about sex toys, why would I let not having a niche put me off?! You saved this post, though, and it’s refreshing to hear someone say; it’s okay to not have a niche! x x

  • Martha Jane says:

    It’s a difficult one. I often feel really held down by trying to fit myself within a ‘niche’ and I hate it in that respect, but at the same time, I think it’s really valuable when trying to grow your blog if your posts are consistent in terms of content and quality.I definitely don’t think there’s a magic formula though, so maybe we should just stop stressing about it as you say! x

    Martha Jane |

  • Miu says:

    I define my blog niche as ‘My life’. No one else lives my life, so I’m the only one who can write about it 😉 If it’s interesting, that’s another thing though 😉

  • Teri May says:

    Gir, yes. That last couple of paragraphs summed up how I felt without even realising. I write a lot of beauty but I don’t see myself as a beauty blogger and I’m not a CF blogger dedicated solely to the ethical lifestyle. I have zero clue what I am and where I fit and it was only when I accepted that I wanted to write about whatever I wanted (that still kind of made sense within the broad “theme” of my blog) that I started to enjoy blogging again.
    Love this post – you’ve captured it so well!

    Teri-May xx

  • Sarah says:

    This is something I am currently really struggling with. I WANT to write things, and I WANT people to like them, but am afraid it’s going to get skipped over because it’s not niche. Or nearly as beautifully worded or pictures as so many other blogs out there. “… that’s fine. You’re fine. Whatever you want to do is fine.” I really appreciate this- it felt like a friendly push in the direction I want to go. Thank you for writing this!

  • Effi Summers says:

    LOVE this! I’ve struggled with trying to channel my types of posts or deciding on categories when really I just want to post whatever I feel like, and chances are it will change and adapt as my life changes. Free as a bird forever please! xx

    Effi |

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